In our data-driven society everything seems to fit in a model: draw a bunch of interconnecting circles with some meaningful words written in each of them and you can find your purpose in live (Ikigai), locate the exact spot of happiness, find the pot of gold for your start-up, connect with your inner creativity, locate the magic outside your comfort zone, or live exactly outside of the box. WTF. Life doesn’t always fit inside a (business)model. Sometimes it’s just WTF. Or that moment that the magic happens and you go: WTF. So I decided to create the model to end all models. The WTF model. I used it on stage giving keynotes, it caused a buzz as a painting at the Kunstrai artfair, and went amazingly viral with hundreds of thousands of likes on Instagram. Seriously WTF. The original painting is sold, but we are creating a limited edition silkscreen print so now you can have a piece of art on the wall of your start-up office, yoga-studio, or the comfort of your home to remind you of the essence of life and work and all in between. All is one. WTF.